Shocking news: personalized emails are better!!!!
I subscribe to a weekly email from Eloqua with a ‘chart of the week..’ Now stop me if I’m a little lost in the obvious here by the last four charts that I looked at which seem to say … 1) Dynamic (personalized) content results in dramatically higher content adoption and conversion.
2) Companies with better content who sell more stuff get more people to fill in forms in their emails! 3) Less emails get sent at the weekend so more emails get opened and links get clicked on … ? 4) Emails to customers and those with forms get opened that any other?via Posterize
