We’ve all seen the updates in iO7. The flatter icons, the semi transparent background colors, the control center, the fancy old-new retro font that designers love at the moment. Nice, sure. But it’s been bugging me. What’s missing is some serious innovation in functionality.
Here are just 5 areas they could have improved from other vendors upon that I would have loved.
1) Better top screen notification center. I like the concept of Live Tiles in the Windows phone but it’s poorly implemented. I was really hoping that Apple would add its genius to find a way to bring chosen notifications to the top screen. I’m fed up of 3 clicks to get to news or FB.
2) Gesture based controls. The Galaxy 4 is advertising the most interesting phone innovation of the moment - gestures that allow you to pick up calls, start and stop videos and the like. Hands free control of an iPhone would be a great boon too.
3) An improved Siri tied to search or other apps. Have you tried the new Google voice search? Much better than Siri.
4) Google Now, in my humble opinion, is the hottest new innovation at Google. The semi-oredictive way that it searches your location, email, calendar to give you information and save you looking up yourself if a killer apps.
5) Make my email into a todo. Mailboxapp, .mail and even Mail Pilot are all innovating like crazy to turn your inbox into a to-do list. For me the best is mailboxapp, recently acquired. This is another killer functionality I would love.
As it stands, iOS7 is simply a new sweet confection. Sweet and sticky with chocolate on the top. I would have been happy if only one or two of these things had been addressed. In the past Apple has always managed to marry form with function very well, in that the design changes were there to provide meaning to some new form of functionality. This time, it’s pretty much all just form signaling that it’s a designer that’s in charge – which is a very dangerous thing. And as welcome as it is to get rid of Skuemorphism finally, that is still highly dissatisfying.
Come on Apple, try harder!